Digital Marketing Strategy

Our company breeds purebred Golden Retrievers. We have developed a number of creative assets, including a website (under reconstruction for accessibility) and a social media presence. Still, it has been challenging to build a client waitlist for puppies while holding full-time positions outside the company. We would like to work with students to create a digital marketing strategy, based on analytics and SEO, with an implementation plan. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content in the form of posts, client communication, etc. Recommending search engine optimization (SEO) strategies so our materials are easily accessible to our target market. Creating a cohesive marketing strategy. Bonus steps in the process would also include: Create marketing materials