● Created data-driven marketing campaigns via newsletters, Instagram Reels, and TikTok, increasing customer engagement among women aged 25+.
● Conducted competitor analysis and optimized content strategies, leading to improved engagement metrics and audience retention.
● Designed marketing collateral using Canva, CapCut, and Photoshop, ensuring brand consistency and high-quality visuals.
● Utilized customer insights and analytics to refine content strategy, aligning with Minoa Home’s mission of sustainable luxury and ethical branding.
Sales Associate / Receiver

● Surpassed sales targets through strategic upselling and product positioning, enhancing customer purchasing decisions.
● Delivered exceptional customer service in a high-traffic environment, efficiently managing transactions and operations.
● Worked collaboratively with team members to streamline sales processes and maintain a positive brand experience.

● Designed and built a functional FM radio using the TEA5756 FM Module, Arduino Due,
Rotary Encoder, OLED Display, Audio Amplifier, and speaker.
● Coded the radio system in C++, integrating components and managing signal processing.
● Created and demonstrated the schematic using Tinkercad and MS Paint, showcasing
strong skills in project visualization and technical documentation.
● Used a flowchart to plan and illustrate the system workflow, ensuring a structured
approach to development.
● Successfully completed the project, providing hands-on experience with
hardware-software integration, signal processing, and user interface design.

● Developed an automatic watering system using MATLAB, integrating a moisture sensor
and MOSFET on a Groove Board.
● Compiled and deployed code to hardware, successfully automating water delivery based
on moisture levels.
● Utilized a flow chart for project planning, demonstrating strong analytical and
problem-solving skills to define clear functional requirements and project scope.
● Delivered a working solution that efficiently automated irrigation, optimizing water usage
through data-driven decision making.
● Project involved hardware-software integration, coding, and testing, showcasing
technical proficiency in real-world problem solving.