Aathira Satheesh
Aathira Satheesh
Student - She / Her
5
Location
Toronto, Ontario, Canada
Bio

Hi, I am Aathira Satheesh, and I’m currently pursuing my postgraduate studies in Business Insights and Analytics at Humber College in downtown Toronto. I’ve previously worked as an Insights Analyst at AT&T, a telecommunications company, and as a Market Research Analyst Intern at The New Indian Express, a leading media and advertising organization.

With hands-on experience in SQL, Excel, Power BI, and Python, I’ve worked on real-world projects involving sales analytics, customer satisfaction trends, and climate data visualization.

My academic background has equipped me with strong analytical thinking, business communication, and storytelling skills. I’m particularly interested in projects that intersect data strategy, reporting automation, and evidence-based decision-making. Through Riipen, I’m eager to collaborate with organizations on meaningful challenges, apply my technical and business knowledge, and gain practical experience that aligns with my long-term goal of becoming a data-driven business analyst in the tech or healthcare sector.

Let’s connect and create something impactful together.

Portals
Categories
Data analysis Data modelling Data visualization Marketing analytics Marketing strategy

Skills

Freedom to operate (patent law) 1 Google patents 1 Marketing research 1 Patent drafting 1 Technology research 1

Socials

Latest feedback

I do not have any feedback yet

Achievements

Recent projects

Work experience

Insights Analyst
AT&T
March 2023 - January 2024

Developed KPI dashboard consolidating data from multiple sources, including CRM systems, customer feedback platforms, operational databases, and financial reporting tools using Graphviz & Power BI. This provided actionable insights for VP-level stakeholders and enhanced decision-making visibility
● Singlehandedly led the project, balancing business development and project management, and delivered insights that boosted client retention by 15%
● Orchestrated stakeholder management across 5 departments, conducting bi-weekly status reviews and risk assessment meetings for projects worth $55 million.
● Improved operational efficiency by designing and implementing dynamic dashboards in Excel that integrated data from dashboards that improved decision-making efficiency by 55%.
● Established PMO best practices for data governance initiatives, resulting in 65% improved data quality and 95% reduction in compliance issues.

Market Research Analyst Intern
The New Indian Express
October 2022 - March 2023

Optimized marketing campaigns for retail clients, driving a 10% improvement in ROI by analyzing retail business challenges, including campaign effectiveness and consumer behavior trends using Cognos
● Led the development and execution of market launch strategies for three major products, driving a 20% sales increase in the first quarter post-launch.
● Conducted performance analyses of products and team members, enabling data-driven decisions that improved operations and optimized sales.
● Developed customer segmentation models based on purchasing behavior, driving targeted marketing campaigns and promotional strategies to increase sales

Education

Post graduate certificate program, Business Insights And Analytics
Humber College, Downtown
January 2024 - August 2025
Post bachelor, Business Communication, Journalism And Literature Triple Major
Moscow State Institute of International Relations
January 2020 - May 2023

Personal projects

Netflix Country Analysis
https://public.tableau.com/app/profile/aathira.satheesh/viz/netflixcountries/Sheet1

This Tableau dashboard provides a comparative analysis of Netflix’s presence across various countries. It visualizes the number of Netflix titles available by country and categorizes them by type (Movies, TV Shows), enabling viewers to identify regional content trends and disparities. I created this dashboard a while ago as part of a data visualization practice to explore global digital media distribution patterns.

Global CO2 Emissions by Country
https://public.tableau.com/app/profile/aathira.satheesh/viz/GlobalCO2Emissions_16315022522630/CO2emissionpercountry

This visualization presents global CO2 emissions data segmented by country, highlighting the top contributors to global greenhouse gas emissions. It uses color-coded maps and charts to display emission levels, making it easy to spot regional trends and track environmental impact over time. This was an early data storytelling project I developed to gain insights into climate change through publicly available environmental data.