Local Business Launch Social Media Campaign

Earth Studios is seeking a creative and strategic social media campaign to support the launch of a local to Nelson, BC Canada business. The goal is to increase brand awareness and drive foot traffic to the business in the light of economic disparity. Students will apply their knowledge of digital marketing, social media platforms, and consumer engagement strategies to create a cohesive campaign. The project involves researching the target audience, selecting appropriate social media channels, and crafting engaging content that aligns with the business's brand identity. Students will also analyze competitors' social media strategies to identify opportunities for differentiation. The project encourages teamwork and creativity, allowing students to implement classroom theories in a real-world scenario.

Appointment Scheduling Design for Open Studio at Earth Studios

Our company has been serving customers for decades. We need a calendar schedule for open studio slots available so it is easy for my customers access and use. We would like to collaborate with students to design an improved appointment scheduling system. This will involve several different steps for the students, including: Familiarizing themselves with our company’s target market, products and services. Researching features of scheduling designs. Producing a wireframe or mock-up of the resulting system’s user interface. Testing the design with users and making improvements. Bonus steps in the process would also include: Recommending new features to include in our appointment scheduling system. Prototyping multiple possible scheduling designs.

Optimizing Web Presence for Earth Studios

Earth Studios is seeking to enhance its online presence by improving the functionality and search engine performance of its existing websites. The project involves identifying and fixing broken links and updating meta descriptions to ensure optimal search engine visibility. Additionally, the project will explore strategies for building quality backlinks, which are crucial for improving search engine rankings. Another key aspect of the project is to research and implement an alternative to IFrames, which can enhance website performance and user experience. This project provides an opportunity for learners to apply their knowledge of web development and SEO strategies in a practical setting, focusing on tasks that are closely related and manageable within a limited timeframe. We need to make sure that every page on the website has clear user friendly CTA’s.

Earth Studios Brand Identity Development

Earth Studios, a ceramics studio, seeks to establish a cohesive and compelling brand identity that resonates with its target audience. The project aims to create a comprehensive brand identity package that includes versatile brand signatures, print design materials, and social media graphics. The goal is to ensure that Earth Studios' brand is consistently represented across various platforms and media, enhancing its visibility and recognition. The project will involve designing logos in different lockups and variations, creating mock-ups for real-world applications, and developing print materials like posters and brochures. Additionally, the project will focus on crafting social media graphics tailored for platforms such as Instagram. Finally, a detailed brand guidelines document will be created to ensure consistent and appropriate usage of the brand elements.