Tascona’s art store is looking to expand its reach and boost sales through a comprehensive digital marketing strategy. The project aims to establish a strong social media presence across platforms such as Instagram, Pinterest, Meta, and TikTok. Students will explore and propose strategies for print-on-demand sales, licensing, partnerships, and global distribution. The goal is to increase brand awareness and drive sales by leveraging digital channels effectively. The project will provide students with an opportunity to apply their classroom knowledge of marketing principles and digital tools to a real-world scenario. By focusing on a cohesive strategy, students will gain insights into the art industry's unique marketing challenges and opportunities.

Students will deliver and execute a plan for business development in cluding marketing fundamentals such as social media channels and content plans. The student will move the needle leading to boost awareness and sales. Additionally, students will build potential partnerships and distribution channels, focusing on print-on-demand and licensing opportunities. The deliverables will offer actionable insights and a roadmap for Tony Tascona’s art store to enhance its digital presence and market reach.