The project involves developing a comprehensive business plan for LUCENTARA / Dinosty Fossils, a company specializing in the mining and distribution of ammolite, a rare and valuable gemstone. The goal is to create a strategic document that outlines the company's vision, mission, and objectives, while also detailing the operational, marketing, and financial strategies necessary for successful business operations. Learners will apply their knowledge of business management, marketing, and finance to analyze the current market landscape, identify potential challenges, and propose actionable solutions. The project will require a thorough understanding of the gemstone industry, competitive analysis, and the creation of a sustainable business model. This project is designed for students in a business administration program, allowing them to integrate theoretical knowledge with practical application in a real-world context.

The deliverables for this project include a detailed business plan document that covers the company's strategic objectives, market analysis, marketing strategy, operational plan, and financial projections. Additionally, learners will present a summary of their findings and recommendations in a presentation format. The business plan should be comprehensive yet concise, providing clear insights and actionable strategies for LUCENTARA / Dinosty Fossils to enhance its market position and operational efficiency.