TalentED YYC (ARCHIVED)
TalentED YYC (ARCHIVED)
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Digital Strategy & Content Optimization for FWE Media

Open Opened on June 6, 2025
Main contact
FWE Media
FWE Media
Midhurst, Ontario, Canada
Eleanor Brodie-mends
Employer
1
Portals
(1)
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Project
Academic experience
54 hours of work total
Student
Anywhere
Intermediate level

Project scope

Categories
Communications Competitive analysis Digital marketing Marketing strategy Social media marketing
Skills
strategic planning presentation design brand communication project management report writing critical thinking social media digital media strategy content strategy research
Details

To assess and enhance FWE Mediaโ€™s digital presence by auditing current platforms and performance, analyzing key competitors, and recommending actionable improvements and delivering a research-driven content strategy that improves engagement, reach, and growth potential across social media platforms.

Deliverables

Digital Presence Audit Report

  • Review of FWE Mediaโ€™s current performance on Instagram, TikTok, and website
  • Insights on follower behaviour, content trends, engagement patterns

Competitive Research Summary

  • Analysis of 3โ€“5 similar brands
  • Key differentiators, strengths, and opportunities

3-Month Content Strategy Deck

  • Platform-specific recommendations (what to post, when, and why)
  • Sample themes, hashtag strategy, engagement tactics

Social Media Posting Calendar Template

  • Editable calendar structure for planning consistent content
  • Aligned with FWE Media's brand voice and goals

Final Presentation or Video Walkthrough

  • 10โ€“15 minute summary of findings and recommendations
  • Optional Q&A session

Reflection Note and Source Files

  • Required by Riipen to confirm project completion
  • All working documents in editable format (Google Docs/Slides, Canva, Excel, etc.)


Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
https://website.beacons.ai/fwemedia
Midhurst, Ontario, Canada
0 - 1 employees
Marketing & advertising
Representation
Minority-Owned Women-Owned Small Business Immigrant-Owned Community-Focused

We are a content creation and social media marketing agency focused on building community-driven strategies with ROI-focused planning and brand-aligned risk assessment to help restaurants and food entrepreneurs grow their online presence and attract more customers.

We treat our clients as partners in the creative process. With deep expertise in digital storytelling, food culture, and audience engagement, we dive into each businessโ€™s unique goals to craft custom content strategies. Our approach blends social media trends, video-first formats, influencer marketing, and hyperlocal insights to reach the right audience and turn followers into loyal customers.