Branding Strategy for Solopreneur

Closed
Main contact
Resolve Solutions & Mediation Inc
Chilliwack, British Columbia, Canada
Jody Bomhof
Owner & Founder | HR Consultant
(3)
2
Project
40 hours per student
Student
British Columbia, Canada
Intermediate level

Project scope

Categories
Customer segmentation Lead generation Marketing strategy Search engine optimization Social media marketing
Skills
marketing entrepreneurship marketing research
Details

Currently, I have created my website and brand but I am not a marketer and I have a few different branches of my business. I am active in Chamber events and on LinkedIn, I also have an instagram account but am not very active/strategic on that side. Being a solopreneur it's difficult to know what content would resonate with clients and how often to post, etc. .


Create a brand strategy that includes

  • client personas
  • a clear, memorable brand that attracts small to medium sized businesses to work with me.
  • Client roadmap
  • Client pool - where are my clients located, what the best way to attract them.
Deliverables

Discovery:

  • Assess current website
  • Learn about what I offer
  • potentially meet 1:1 with me to ask questions.


Research

  • market research - who is my competetition, what's unique about what I offer / do.


Proposal:

  • propose a recommended brand strategy, including a client persona (maybe multiple for different arms of business) a compelling 'why' to why someone would work with me, etc.


Open to other suggestions on what activities could be included.

Mentorship
  • Access to website & analytics
  • Access to me for support/questions


Happy to support in any way as the project unfolds.

About the company

Company
Chilliwack, British Columbia, Canada
0 - 1 employees
Business & management, Human resources & recruitment

We’re dedicated to helping growth-oriented businesses who realize the value of their people. Let us create people strategies that will take HR off your desk, and put it on to ours; all while helping you achieve your business goals!