Branding Strategy for Solopreneur
Main contact


Project scope
Categories
Customer segmentation Lead generation Marketing strategy Search engine optimization Social media marketingSkills
marketing entrepreneurship marketing researchCurrently, I have created my website and brand but I am not a marketer and I have a few different branches of my business. I am active in Chamber events and on LinkedIn, I also have an instagram account but am not very active/strategic on that side. Being a solopreneur it's difficult to know what content would resonate with clients and how often to post, etc. .
Create a brand strategy that includes
- client personas
- a clear, memorable brand that attracts small to medium sized businesses to work with me.
- Client roadmap
- Client pool - where are my clients located, what the best way to attract them.
Discovery:
- Assess current website
- Learn about what I offer
- potentially meet 1:1 with me to ask questions.
Research
- market research - who is my competetition, what's unique about what I offer / do.
Proposal:
- propose a recommended brand strategy, including a client persona (maybe multiple for different arms of business) a compelling 'why' to why someone would work with me, etc.
Open to other suggestions on what activities could be included.
- Access to website & analytics
- Access to me for support/questions
Happy to support in any way as the project unfolds.
About the company
We’re dedicated to helping growth-oriented businesses who realize the value of their people. Let us create people strategies that will take HR off your desk, and put it on to ours; all while helping you achieve your business goals!
Main contact

