Overall good experience collaborating with Kapil on the project. Balanced scope and details for execution in the reports. I needed support shaping the digital marketing strategy for Culturix Collective and the team provided breakdowns on the digital marketing strategy with SEO, website, social and paid. Good communication on timelines and expectations from Kapil and the students. Clear and thoughtful research on the company and industry. Kapil's also knowledgeable on the topic and was able to provide additional advice for real-world application.